Geography The Caribbean was a name given to this region...

Geography The Caribbean was a name given to this region after becoming popular following World War II, being previously referred to as the Indies because Columbus thought he finally reached South Asia and the East Indies (Caribbean). This area â€Å"includes more than 7,000 islands; of those, 13 are independent island countries and some are dependencies or overseas territories of other nations. In addition, that large number includes islets (very small rocky islands); cays (small, low islands composed largely of coral or sand) and a few inhabited reefs† (Caribbean). The Caribbean includes the Greater and Lesser Antilles, the Caribbean Sea and all of the islands located to the to the north of South America, east of Central America and Mexico,†¦show more content†¦The Christian faith became more wide spread into the Caribbean from the slaves bringing their own practices and beliefs after being traded into the varying Caribbean regions. The end of slavery gave the region encouragement and help in allowing other religions and practices to be brought into the expansion of the islands. Majority of the Spanish and French immigrants believe in Roman Catholic and in Trinidad and Tobago about one-quarter of the island is of the Hindu faith. Rastafarian is a belief that is a form of Christianity that believes in the bible, but has distinct Caribbean attributes to the religion and practices. The creole faith was brought to the island also by the slaves that were traded during the slave trade. Creole has two different religions in its own being Vodou or Voodoo created by the French-speaking natives of Haiti, and Santeria created by Spanish-speaking natives in Cuba. Indegious Ingredients Historically, the number one delicacy in the Caribbean was conch which was stewed or barbequed. People of the islands technique to cook food was often on the â€Å"barbacoa† which were grills made of moist green branches (Orr, p. xiii). Catching fish was done often because of the location of the island and the abundance of water living creatures including reef fish, tuna, swordfish, mahi-mahi, crab, and lobster. For a meat source hutia, a small rat-like creature that is nowShow MoreRelatedAlex Ridha of Boys Noize549 Words   |  2 PagesDJ’s such as Soulwax and Erol Alkan. As a recording artist and producer, Alex has created his own unique sound, and pioneered his own brand, amassing a formidable body of work in the process. He has released three albums as of today with 2007’s Oi Oi Oi, 2009’s Power and 2012 ´s Out of the Black and countless singles such as Down, XTC, Go Hard and Ich R U just to name a few (Kremers. M. 2013). 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First coined by Fran?ois Truffaut as politique des auteurs in his A Certain Tendency of the French Cinema[footnoteRef:1], the emphasis on authorial eloquence has been developed as auteurism and its representations have been modified in further practices. 8 ? centralises FedericoRead MoreAnalysis Of Osteogenesis Imperfecta ( Oi ) Is A Genetic Disorder That Involves Defective Development Of The Connective Tissue1039 Words   |  5 PagesOsteogenesis Imperfecta (OI) is a genetic disorder that involves defective development of the connective t issue. The collagen production found in bones and other tissue is affected by a gene mutation. It is also known as â€Å"brittle bone disease.† Osteogenesis Imperfecta is inherited as an autosomal-dominant trait. It is characterized by abnormally brittle and fragile bones that are easily fractured by the least amount of trauma. 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Color Vs. Crime Racial Profiling - 1662 Words

Color vs. Crime Racial profiling, according to The Leadership Conference, â€Å"refers to the discriminatory practice by law enforcement officials of targeting individuals for suspicion of crime based on race, ethnicity, religion or national origin.† This is a troubling pressing issue in the United States till this day. Racial profiling is patently illegal and violates the U.S. Constitution’s core promises of equal protection under the law to all and freedom from unreasonable searches and seizures. Moreover, racial profiling is ineffective. Although people assume and stereotype others thinking that it would benefit them in certain situations, race will always play prominent a role in America through racial and police encounters with African Americans and Latinos in an unfavorable aspect. Rod Dreher from The American Conservative acknowledged that being racist and racial profiling are two different things. Being racist is judging someone by their skin color, while racial profiling has to do with facts. â€Å"If you re racist, you re not racial profiling; and if you re racial profiling, you re not being racist.† It is proven that some ethnicities do have a higher crime rate. In addition, they stated some countries are full of many terrorist organizations, and you are not harming anyone if you target someone. It is all just an analysis of logic and judgement. Although there are articles and debates that argue on the morality of racial profiling, there’s more evidence concentrated onShow MoreRelatedRacial Profiling : An American Trauma921 Words   |  4 Pages2017 Racial Profiling: An American Trauma One of the most imminent threats looming within American society is race relations. America is a melting pot of different races, cultures, and religions, yet the matter of racial profiling still remains prominent today. By definition it is considered â€Å"an activity carried out by enforcers of the law wherein they investigate or stop any individual in traffic or round up people of the same race or ethnicity for crime suspicion† (NYLN.org ). This profiling hasRead MoreRacial Profiling Is Necessary For The Police Force And Civilians Of These Areas1084 Words   |  5 Pagesswayed to one side depending on the conditions. An example of this being racial profiling which, in the last few years has become a very touchy subject which most people can relate to in some way. 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Race and location are the supreme characteristics law enforcement visually examine when engaging in this type of profiling. African-American males are the primary victims of racial profiling in the United States. The phrase â€Å"driving while black† derive from African Americans protesting that they are pulled over by policeRead MoreLaw and Order Injustice1120 Words   |  5 Pagesthe poor streets dirty with a sense of people of color will be placed in poor dangerous neighborhoods with violence and drugs. The news reporters every day file cases of police officers using their power to control and abuse the law by hurting citizens by their image of clothing and color of their skin. In â€Å"A Brother’s Murder† a journalist talks about his experience living in a poor neighborhood and how his br other tragically died in a city of crime. 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MR Amin Free Essays

Introduce yourself in an online discussion board. Due: Friday 1/8/2014 1. Go to the â€Å"49002 Managing Projects (Distance Mode)† section of Outselling 2. We will write a custom essay sample on MR Amin or any similar topic only for you Order Now Post a short biography introducing yourself in the discussion board â€Å"Introductions for Distance Education students†. 3. Your description should include: a. Any project management experience (years and types of projects) Level of education and any bachelor degrees held What you hope to get out of the subject. B. Horn description of one of your most interesting projects. C. A Joke. Step 2 Select your study group members. Due: Monday 4/8/2014 4. Read all the introductory posts in the discussion board 5. Find 3 people with whom you have something in common 6. Comment on their posts providing a short explanation of the connections with your own introduction and why this might be the basis for a good group interaction. Step 3 Enroll in your group in TTS online Due: Tuesday 5/8/2014 1 . Self-enroll in one of the Groups (Group 1 Distance†¦ Group 8 Distance) with three other students you have met on the discussion board. Step 4 Discussion on Assignment 2. Due: Wednesday 6/8/2014 1 . Create a new thread in your group discussion board called â€Å"Assignment 2†. 2. Identify the elements of the assignment that need to be completed before the due date. 3. At the end of this discussion (Step 4) complete the first survey in SPARK. You can access SPARK via the link in the left column on TTS online titled â€Å"SPARK† 1 . How to cite MR Amin, Papers

The Best Car free essay sample

This paper provides market research on the best car available. This paper documents a young persons search for the best car around. It provides a look at advertising and marketing ploys, salesmen talk and other useful information that may cloud a persons judgement. The author decides that the best way to test a car is to drive it. From the paper: What is the best sports car for the 2002 model year? This question, which this paper attempts to answer, is not as simple as it might seem to be at first because ?the best? can be very ambiguous. This is why every single car ad that you ever see on television or that you ever see in a magazine can claim that it is in fact the best without the manufacturers? being accused of false advertising, since every car is probably the best for someone. For example, if you have a family with eight children in it, the best car for you will be a really big van that every can fit in at the same time. We will write a custom essay sample on The Best Car or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If you use a wheelchair to get around, then the best car for you is one that a disabled person can use.

Dynamic and Critical Business Environment

Question: Discuss about the Dynamic and Critical Business Environment. Answer: Introducion The organizations are facing various critical challenges to adjust with dynamic and critical business environment of New Zealand. To accommodate with the current environment the companies should first try to analyse and access the challenges; the ones which are considered very important according to Chief Executives point of view. The opinions and views of Chief Executives of various reputed and leading public sectors, private sectors and non-profit organizations should be considered and further different implications should be detected so that the Human Resource Managers with help of their capable staff can work upon it in order to face the current and upcoming challenges. The journal provided is trying to convey the same message. Throughout the entire journal there are various critiques discussed on strengths as well as the weaknesses of the article. Thesis Statement The statement which generally talks about the central idea of the topic in a clear manner is usually termed as thesis statement. Basically the agenda of the article is defined throughout the article as it highlights the motive of the article. (Purdue University, 2016). The author after analysing and determining various challenges in New Zealand business market and further considering the Chief Executives point of view tries to identify and figure out the problems .These problem was later handled by senior HR managers. The article here specifically talks about a survey which was conducted on CEO's views of top notch multinationals on the current market condition of New Zealand. Their proposal was taken into consideration in order to get rid of the problems which were faced by various industries belonging to any particular sector. Thus, in context to the passage the author is trying to identify the crucial issues so that he can develop better ideas which will help the human resource team to enhance and train the employees with certain managerial skills in order to sustain them in the current challenging business environment as well as it will also help in bridging the internal and external boundaries. If one goes through the entire article then he or she can understand that the thesis statement is relevant with the authors approach towards critical challenges as well as the managerial problems are also taken care after the conducted survey and collated results. Weakness and Strength: Strength lies on the title of which provides a clear idea to the readers about what the author is trying to convey in rest of the paragraphs. It is very evident after reading the article's title that the top organization's point of view will be considered to determine the challenges in the current scenario which will further help to exit the managerial problem in the industries. There are different researches done on the scenario of business throughout the country and the problems associated with them are also taken into consideration. The various problems faced by the researchers are manufacturing related to productivity, capabilities of management and analysis done on the skills of management. (Green et al., 2011). However, there is a huge gap lies in the research due to which the author in article is trying to find out a new way in order to meet challenges. These are basically done by considering the CEO's views and develop new ideas to handle the managerial implications. (Floyd Fowler, 2009). Now that the gaps are identified after long research by the two well known authors (Randolf, 2009). The authors have conducted the research on the basis of a particular study. The strength of the article lies on the headings and sub headings provided by the author which further determines that the article is authentic, correct, organized and designed in a logical manner. In the initial paragraphs of the article New Zealand's current business scenario is discussed and later on in literature review section management capabilities overview is discussed in a brief and systematic manner. In the latter paragraphs a detailed description of methodology is given which is also initiating and describing the purpose of the survey conducted. The authors have highlighted the results of each and every sector in a detailed manner with the help of proper graphical statistics this also indicates their key findings. Findings are mainly dealing with the implications on the capabilities of the management and further it is carried out with a logical ending. (Metcalfe, 2002). References provides light to the article and takes its quality to next level as here the authors have cited all the important points and sources used in the research .This is also giving strength to the article. References generally are combined with online and offline sources.(Jones, 2001). There are some references provided in the article which are very old. My Openions: The article was prepared with the intention to help the people working within Human Resource Department in leading and reputed organizations. The concerned department can be of any industrial sector. The authors have written this article with a main agenda of conducting a survey and further to summarise the entire research conducted by them. In this particular article the authors have used various terms related to management capabilities but these terms are not defined throughout the paragraphs which depict weakness in this article(Cahan, 2003). The information provided throughout the article is related to viewpoints of the CEOs on the challenges of business environment and based on their thought process the authors have generated results with good strategies. A clear differentiation is provided for profit and non profit organizations and even their results are also depicted in separate manner. This difference was maintained by the authors as the non profit organizations are not profit oriented. In a clear manner the central arguments are presented with practical situations and even the solution provided is related to practical scenario (Lislie, 2011). Analysis is done on strong evidences in order to provide support to the conclusion and argument. When there is a complex environment created in the market due to changing marketing scenario and technologies then stakeholders comes into rescue for the organizations they are generally considered as main funders of that particular company; but at the same time the help provided by them is also conditional. The authors have tried their best to carry the style of the article in a good way so that the audience do not face any problem further to catch their views.(Helfat Martin, 2014). There is an effective illustration of ideas and views of critical points mentioned in the article but at the same authors provide a wide range of issues thus the reader may forget to focus on the critical ones. Basically this case study that conducted with views that will have a positive impact on the HR practitioners moreover the entire survey was based on the first hand assessment and primary gathered data. The implementation was done by the developing handful skill which also helped in maintaining the organizational hierarchy. There was no fruitful and better outcome received based on studies done on the New Zealand government thus this particular case is done with another motive; the studies are more or less based on gathering the CEOs views and then implementing them in critical business market of New Zealand. The international department of global business and management had put efforts to do the field study too and prepare the methodology in order to face the upcoming challenges in the competitive market. A strong, dedicated and capable management cannot be established with help of Findings. This case is validating and authenticating the survey of High level authorities which is conc erned with the industrial growth factor. References are usually gathered from journals and academic resources. Xlen Zoland is an organization which is from another sector and a research is conducted on this organization briefly. The absence of managerial ability topic indicates that the case is not having enough strength. The case is more or less focusing on the CEOs view points and other important factors like public and private sectors are also taken care separately and their growth is shown with proper statistical data. Private sectors are dedicated with generating huge amount of profit whereas non profit organizations are genuinely not concentrated towards profit. The data presented here indicates the entire industrial growth but at the same time management is not discussed over here which is another negative point of this project. (Lislie, 2011) Conclusion The article provides a brief overview on the author's research. The authors with their research and analysis have authenticated the views of Chief Executives and further they identified the gaps in them. By using the following methodology any industry can meet the challenges of the critical market in New Zealand apart from that there were other points related to profit and non profit organization discussed in detail; in order to make the audience understand the entire information in a better way. The following article was designed with an agenda to provide a qualitative and quantitative research. It basically focussed on the key challenges associated with the New Zealand market and some recommendations to overcome the following issue. This was individually done by presenting the viewpoints of leading organizations Chief Executives. References Cahan, J., 2003. Mini-lecture on writing a critique- effective acade. [Online] Available at: https://www.personal.psu.edu/faculty/b/j/bjj6/ENGL015-2001Critique.html [Accessed 22 September 2016]. Floyd, J. Fowler, J., 2009. Survey Research Methods. 4th ed. Nashville: SAGE. Green, R.R. et al., 2011. Management matters in New Zealand: How does manufacturing measure up? Wellington.: Ministry of Economic Development Ministry of Economic Development. Helfat, C.E. Martin, J.A., 2014. Dynamic Managerial Capabilities: Review and Assessment of Managerial Impact on Strategic Change. Journal of Management, 41(5), pp.1281-312. Hutchison, A. Boxall, P., 2014. The critical challenges facing New Zealands chief executives: implications for management skills. Asia Pacific Journal of Human Resources, 52, pp.23-41. Jones, B.J., 2001. Rhetoric and composition. [Online] Available at: 22 [Accessed September 2016 2016]. Lislie, J.D., 2011. The Benefits And Challenges Of Mixing Methods And Methodologies:Lessons Learnt From Implementing Qualitatively Led Mixed Methods Research Designs in Trinidad and Tobago. Caribbean Curriculum, 18, pp.87-120. Metcalfe, M., 2002. Preparing a critique of an article: Using argument as an inquiry. [Online] Available at: https://godot.unisa.edu.au/register/articles/5.doc [Accessed 22 September 2016]. Purdue University, 2016. Writing A Thesis Statement. [Online] Available at: https://owl.english.purdue.edu/handouts/print/general/gl_thesis.html [Accessed 16 September 2016]. Randolf, J.J., 2009. A Guide to Writing the Dissertation Literature Review. Practical Assessment, Research and Evaluation, 13, p.14.

Calyx Corolla Case free essay sample

As of 1995, we believe that Calyx Corolla should adopt a high premium pricing strategy and have also identified tactics it should implement in order to improve on its product, price, place, and promotional activities. We arrived at our conclusion by analyzing Calyxs marketing strategy, perceived value or willingness to pay, competitors prices, and the companys costs. First of all Calyx Corolla is in the floral industry, a multi-billion dollar business comprised of growers, wholesalers, and retailers.It started when founder Ruth Dowses created a mail order business selling garden implements and accessories. After selling the business to Williams-Sonoma, a direct mail and retail seller of cookware and other kitchen merchandise, Dowses continued working there for 4. 5 years, gaining a substantial understanding Of business operation models. After resigning from Williams- Sonoma, Dowses started Calyx Corolla. She recruited the UP of Operations, Fran Wilson, from her old employer to design the operations system and to be in charge of operating issues. We will write a custom essay sample on Calyx Corolla Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also, she hired a marketing specialist with 20+ years of experience, a former creative director at Roger Worth, to oversee all the marketing activities. Fast forward to the present, Calyxs currently operates by buying flowers from growers in Florida, California, and Hawaii, and then delivering the flowers directly to customers via Faded. This success in designing its distribution channel was the key to the compass success up until now. In the floral industry, customers want to get fresh and long lasting flowers.These demands have determined the companys choice of distribution channels. By linking growers directly to end-users and successfully bypassing middle layer distributors, Calyx Corolla provided not only longer-lasting flowers, but also rower costs because multiple mark-ups were avoided. The keys that allowed it to carry out the abovementioned business model are the following: i) A strong relationship with the grower and ii. A strong relationship with Faded. However, the retail florist industry has been facing numerous changes within the past few years.The supply of flowers has shifted to developing countries. New technology poses as both threats and opportunities. Customer tastes have changed, and the threats of new substitutes are increasing. For starters, suppliers in the industry have power over the prices of flowers sold to retailers. Depending on the season and the demand for particular flowers, suppliers are able to adjust the prices accordingly. In order to counter this and to neutralize supplier power, Calyx Corolla should not be dependent on just a few suppliers.What has worked for Calyx was that it signed exclusive contracts with them and then educated the growers on how to execute the order accurately and efficiently; Calyx also provided them With additional support such as giving them shipping boxes, vases etc. This had the double benefit of providing value for both the grower and Calyx. The grower got training and a guaranteed customer while Calyx received the ream of the crop from an exclusive vendor. Communications between the company and growers were also very key and necessary.Calyx Corolla gave demand forecasts to its suppliers, and in turn us pliers notified the company of any low yields or excessive yields. As a result, Calyx could plan ahead by either using other suppliers or making special promotions to its customer base. Therefore because the company can predict what will be in heavy demand, it was possible to implement economies of scale. However, we propose that in addition to the compass suppliers concentrated mainly in Florida, California, and Hawaii, Calyx Corolla should consider other sources of growers/suppliers, like growers in Mexico.It can give the Mexican growers the same sort of mutually beneficial relationship it has with its American growers and also possibly receive the same (if not better) discounts for bulk purchases. Other problems include new entrants and established rivals. New entrants offer new competition, while facing barriers to entry. They face higher costs because of supply-side economies of scale. Because Calyx Corolla has an established clientele and large orders to fill, it has the benefit of economies of scale. Furthermore, Calyxs relationship with Faded, constantly improving, operates now as both an asset and a weapon to deter new entrants.The relationship has blossomed to the point where prices can now be negotiated by weight, and Faded leaves trailers with major growers during the peak season, replacing them when full. Calyx has communicated to Faded about its business enough so that Faded employees know not to leave packages in the winter cold if no one is at home. Finally Faded has a computer terminal with an online tracking system set up in Calyxs office so that shipments could be traced. Because of their great working relationship, Calyx can enjoy better economies of scale than new entrants can.Moreover, new entrants also face other incumbency advantages. Without the necessary experience and an established clientele, new entrants lack any reputation to establish a good client base. Established rivals have power through price competition. In order to counter established rivals, Calyx Corolla should find new niches or offer different products/services that differ from their competitors. For example, substitutes to floral arrangements pose a major threat to florists. Since floral arrangements are perishable and inedible, they are seen as luxury goods to many consumers.Popular substitutes to send as gifts are fruits and cookie bouquets/basket. In order to compete, Calyx Corolla should buy and advertise flowers with longer lifespan so cons_Seems can more likely feel that they are getting their moneys worth. Moreover as of the present, 70% of Calyx Corollas revenues comes from catalogs sales. By circulating catalogs 6 times every year and targeting those who have purchased at least twice in the past year, Calyx Corolla has sold mainly to working women with substantial disposable incomes.Based on their analysis, the largest potential group of clients were those who are unaccustomed to buying via mail orders. These customers have the power to purchase goods, negotiate prices, or purchase goods from another competitor. In order to respond to customer power, Calyx Corolla should expand their services to better suit their target customers. By offering services like discounts for return customers and large orders, customers are less likely to seek out other florists.It can send reminders to customers about special upcoming days, like holidays, birthdays, and anniversaries. It can utilize the strategy of sending reminders to customers, especially husbands and boyfriends; as a result it can better compete in the market. By providing special services and quality work, Calyx Corolla can add value to their business and gain/keep customers. Other marketing approaches are attracting corporate clients from promotional tie-ins, which has a major opportunity for incremental sales and broadening the customer base.Also publicity like positive press releases and journal article coverage are also carried out by Dowses herself. The promotion strategy therefore should be based on different customer hypes, cycle, and also need to create customer demand (flowers are extra and unnecessary spending so we may need to tell enticing stories to bring out more demand for flowers). The main promotion focus should therefore be on existing customers for the normal days (cheaper and more effective) and target new customers during the special holidays.We propose thus the following plan: Resource Existing Customers New Customers Media Exposure 15% Holiday advertise campaign on newspapers, radio and television would be the eff ective way to attract clients to dial in directly to order products. It will be effective for new client acquisition. Direct promotion 35% Constant direct mailing (monthly or quarterly) and shipping of catalogs to existing clients to stimulate repurchase. Mail catalog on special holidays. Only send to target audience, ex. Send to families on Mothers Day.Leads conversion -Existing customer outbound depends on inventory and mainly do it on non- peak seasons. -Segment existing customers by the reason of past purchase (design questionnaire when clients purchase), and promote base on that reason. For example, if a client bought flowers on Valentines Day, call him to remind show constant care to the girlfriend. Obtain customer leads from vents like flower exhibitions, attend events and collect names with questionnaires, and finally store into potential customers into companys database.Outbound or mail the customers for the holiday campaign and promotions. BIB campaign Build relationships with corporate clients, ally with welfare departments and HER to either offer discount campaign for employees or to sell flowers to the company for special events Forge strong relationships with firms like restaurants and wedding companies to use or sell Calyxs flowers. Finally, the current distribution channel that Calyx Corolla should head towards is inline. For starters, Calyx does not even have a physical stores and even a distribution center that customers can shop in.By pursuing virtual channels, Calyxs customers can either order by phone, by fax, online, or by mail. We suggest that Calyx keeps the same strategy in order to keep the cape low. The company can then use the cash flow to invest in its products and promotions. Calyx can also extend its market to service BIB clients. For example, it can forge a business deal with certain companies like restaurants, giving these companies fresh flowers to sell to their own clients on the holidays. It would not only increase product sales but the clients would also play a role in making up the physical channels of Calyx Corolla.Doing so also markets to potential clients the physical experience of Calyxs flowers, and hopefully preparing them for future purchases via Calyxs virtual channels. Therefore according to Calyx current position in the market, it should set a higher price consistent with higher positioning in the flower industry. Utilizing its abovementioned competitive advantages, Calyx Corolla can provide high-quality (or at least perceived high quality) products. Quick delivery is a ore value in flower industry, so the perceived value will be higher than that of its competitors.In addition, a higher price itself will enhance the perceived value. Because customers buy flowers as gifts in many cases, customers require appropriate quality and they draw inferences about its quality from price. Contrary to the microeconomics assumptions, high pricing can lead to higher demand in this particular case because it signals a higher quality in this situation. Also, customers tend to not be as price-sensitive when they buy gifts. Therefore a high price will not decrease the demand so dramatically.Although its price will be higher than its competitors, a higher price will differentiate Calyx Corolla from its competitors and make the positioning of Calyx more distinct. In this case, it is not a good idea to follow the pricing of competitors. To develop a new way of selling and communicate with newly segmented customers will cost Calyx Corolla a significant amount. Hence, a higher price unique to Calyxs perceived value seems the appropriate way to retrieve the costs and to develop new marketing strategies. That approach in addition to the proposed tactics listed above will propel Calyx to further growth into the future.

Communicating Effectively essays

Communicating Effectively essays Communicating Effectively in the Business Environment Communications in the workplace have become as relaxed as dress codes. Everyone has experienced miscommunications in his or her personal life, but when communications fail in the business world, opportunities to rectify the situations are rarely there. In many incidences, the damage has already been done and money or jobs have been lost. The reputation of the company has suffered immeasurable harm in the business community. Communicating effectively in the business environment is crucial as the success of an organization is directly connected to the abilities of its employees. The problem of miscommunications in the business world is far more serious than one might think. According to Patricia Eyres, author of Every Word Counts, Evidence from business records generated over years and even decades affects an increasing number of civil lawsuits. In fact, damage awards have soared in recent years, some due to explosive content of business communications, gaps in documentation, inflammatory e-mail, or charges of evidence tampering. (Eyres, 2003, p. 80) Ms. Eyres goes on to say, Any written information, whether formally or informally generated, can be considered documentary evidence if it is pertinent to a legal action, a regulatory proceeding, or a misconduct investigation. (Eyres, 2003, p. 80) Extreme care must be taken when choosing your words. Tone must be considered and attitudes or prejudices must be put aside when composing business communications. Michael Whelan, President of The Whelan Group, states, Writers should always plan before they write. Its interesting, but writing is the only thing businesspeople never plan. (Whelan, 2002, p. 27) Managers and employees may not be aware of the repercussions related to miscommunications within business communications. Knowing this, a company cannot afford to take the...